Intertextuality, not surprising to me

I was aware that writers deliberately chose the kind of grammar they used and vocabulary they use in their writing. It was good to read an article that specifically explains all this. I was really intrigued by the techniques of intertextual representation. I believe what I learned from this was that the more vagueness of quotations and outside texts are directly proportional to the freedom the writer has to express his own feelings on the matter. It was also cool to see that the writer can manipulate even direct quotes to their liking. This article made me appreciate more about how much work goes into even a short article in a magazine or a newspaper. Every paragraph, sentence, grammar, dialect, vernacular, etc, is specifically chosen to entice the reader. It's a given that not all writer want to express their own opinions in articles, but it is cool to see how they can do it subtly through use of words and positioning of paragraphs and such. I think this process can be used for the screen writing portion of our project. Having a good story to tell is great, but how to tell a story is also a crucial part of a good movie I believe. Overall, a good informative article about how we should according to what our audience's interests.