Analysis of lucasfilm.com

I analyzed the "Inside Lucasfilm" portion of the website. Just from the introductory page, I noticed how animated and how lively it was. The introductory page as well as the "Inside Lucasfilm" portion has a white background, which leads me to believe that rest of the website's background is white. I think the color white shows sophistication yet maintaining its purity in this context. The introductory page is composed of a shining Lucasflim trademark with water colored movies characters around the logo. Moving the mouse over these characters makes them animated along with a sound effect. The animation and sounds shows that the website is designed to encaptivate the viewer since it is interactive. The "Inside Lucasfilm" page itself takes up only about 1/6 of my screen. The font is gray with a lighter shade of gray for the background. There are watercololred movie characters on the right, a short paragraph about Lucasfilm in the middle, and real life pictures of George Lucas, a Yoda statue, and a meeting room. It is very interesting that there is little information about Lucasfilm. I would think that there would be more information on the subject since it is the main idea for the page. The text is small and sans serif. I believe this was done to portray professionalism instead of being portrayed as being "fancy" or "snobby". The page overall is very professional looking, yet has a hint of George's creativity and childish like features that is shown in the cartoons and interactive animations.