Marketing Reflection

After the whole marketing process, I think this was the most rewarding part of the project cycle for me. Being able to watch the final product of our work as well as others was an awesome experience. Now, for this cycle, we tried to "pitch" our movies not only to our colleges, but to our peers as well. We used trailers, posters, interviews, press junkets, and even put our ads in newsletters. I think marketing teaches us something about writing that other forms don't. Marketing makes us really think about who we are marketing for. We try to write things that would entice the audience and bring them to our screening. Also, I thing marketing is primarily visual based. Posters, trailers, facebook, you name it; they are all very visual. Writing a persuasive paper is very different from marketing, but they have the same goals; you want to have the support of your audience. Well, in this case the audience was our peers. I think this made a huge difference in the quality of our works. In a regular research paper, you merely write to get a good grade, or impress your professor, and move on with your academic career. I think in our marketing, we were desperately trying to impress our peers, and bring them to our screening because we took part in making the short films. I think that gave us a better incentive to try and bring people to the screening. I guess the fact that the screening was shown to our peers played an important part as well. I would rather try harder to show something worthwhile to our peers, because I know that they will appreciate it if it was good. A regular essay or paper will leave you with a measly grade letter or a percentage; not much feedback or intristic reward from writing a paper. Overall, this was a good experience, as well as a rewarding one.