Marketing Reflection

After the whole marketing process, I think this was the most rewarding part of the project cycle for me. Being able to watch the final product of our work as well as others was an awesome experience. Now, for this cycle, we tried to "pitch" our movies not only to our colleges, but to our peers as well. We used trailers, posters, interviews, press junkets, and even put our ads in newsletters. I think marketing teaches us something about writing that other forms don't. Marketing makes us really think about who we are marketing for. We try to write things that would entice the audience and bring them to our screening. Also, I thing marketing is primarily visual based. Posters, trailers, facebook, you name it; they are all very visual. Writing a persuasive paper is very different from marketing, but they have the same goals; you want to have the support of your audience. Well, in this case the audience was our peers. I think this made a huge difference in the quality of our works. In a regular research paper, you merely write to get a good grade, or impress your professor, and move on with your academic career. I think in our marketing, we were desperately trying to impress our peers, and bring them to our screening because we took part in making the short films. I think that gave us a better incentive to try and bring people to the screening. I guess the fact that the screening was shown to our peers played an important part as well. I would rather try harder to show something worthwhile to our peers, because I know that they will appreciate it if it was good. A regular essay or paper will leave you with a measly grade letter or a percentage; not much feedback or intristic reward from writing a paper. Overall, this was a good experience, as well as a rewarding one.

"Love At First Bite" Review

I really enjoyed watching the final product at the screening night. I already could tell from the rough draft that they had it going pretty well. The comedy is light, witty, and funny. I think the actress/actor did an amazing job, portraying the right character for the job. They were very animated and had awesome facial expressions. I liked the editing of the film as well. The film had well timed cuts and angles. I also liked what they did with the sound for the car scene. Only hearing her sing outside the car added a comical twist to just watching a car run along the road. I especially liked the projector screen scene. I was really surprised and even wondered how they panned the camera so slowly and steadily as it moved across the room. The angle was very interesting as well. I think it was a good idea to cut away from the setting completely and go into a whole different setting for the projector screen part. It entices the audience into thinking that something is going to happen, and parts away from the regular way of doing things. I also enjoyed the transition scene from Betty being hit by the car into her "dream" scene. I thought it was very funny how the camera just spun around her. It's not very professional, but I believe they made it this way intentionally to make it funny. I also thought they did a good job for how Betty got hit by the car. They found a good way to make it short and not very detailed, but still get the point across. They showed nothing, but still told the story. The dialogue was very funny. It was mostly Betty doing the talking, but its very funny because she is unaware how much of a fool she is making of herself. All in all, a very good short film, probably my favorite of the night.